I saw the ad on tv last night. It made me cry, just as much as I cried the first time I saw it. I watched it again just now and again I cried. You can watch it here.
I am a meat eater and I am ok with that. However, more and more the cruelty of our meat industry tears at my heart. And more and more I can see that there really CAN be a world without factory farms.
Stop for a moment and think. What did our ancestors do? My mum was born on a farm in country NSW and I know they slaughtered their own meat. It was just too far to drive into town. Even after they moved into town they kept chickens for eggs and meat. My grandfather, her father, who was also raised on the farm would most definitely have eaten meat either raised by his father and older brothers (he was number 10 of 11) or at the very least, raised by his uncles. My father’s family were city folk but I reckon you wouldn’t need to go back too far to find backyard chickens raised for eggs and for a Sunday roast. It was just how it was done.
Nowadays, meat is something that comes in nearly bloodless form, definitely without skin or wool or hair, on an unenvironmentally friendly styrofoam tray, wrapped in plastic, already cut into convenient sized pieces depending upon our need. The offasl is also dealt with quietly and away from our sensitivities. We are so far removed from the sources of our meat that we can just about ignore the fact that an animal has died to provide it. And the fact that we have allowed factory farms to proliferate shows that we do in fact ignore the origins of our steak or roast.
In factory farms animals are packed in to very tightly combined spaces. How many can we squeeze in the maximise production? Think of that crowded elevator at 5pm on a stinking hot Friday as everyone is making their way home. Squashed in with other people, everyone perspiring and uncomfortable. Now stop that lift, wedge the door open a mere 20cm and place a bowl of food for you to eat. But it’s not the meal you are used to eating, just a bowl of oats (not rolled or processed oats like we usually eat in our porridge either) with no milk or sweetenener or flavour. And that meal is placed there every time. It’s not food we are designed to eat. Now, you need to use the toilet… I won’t go on, but this is pretty similar to the life of factory farmed animals. Unnatural foods (cows are supposed to eat grass, not corn and neither chickens nor pigs are vegetarian in nature – both eat insects for starters), pumped full of antibiotics to prevent infections that are being shared in unsanitary and crowded conditions (think how cholera and dysentery spread in concentration and refugee camps) and no natural light, just artificial lights kept low to conserve electricity or switched on and off at unnatural intervals to convince you to lay faster.
We are already low meat consumers. We would have a meal with meat in it maybe once every 10 days with the exception of ham. We do eat a bit of ham. Our egg consumption is pretty high although I buy free-range eggs (I have my suspicions on how free range free range eggs really are though) or from our own backyard, mostly organically raised, free-ranging grass accessing and hiding their nests hens. I have no intention nor the inclination to give up eating meat, a personal choice that I hope can be respected. Believe me, it is something I have thought about and it’s not just a non-choice of that’s how I’ve always done it. The true test will come. I also believe for optimum health that animal products are required in our diets unless you try to substitute with synthetic ingredients but I also completely respect those that choose white meat vegetarian, full vegetarian or vegan lifestyles. It is a totally personal choice and it gets my complete respect. One day, in the not too distant future I hope to be able to raise most of my own animal products. That way I can ensure that they live clean and healthy lives, enjoying room to roam and be the animal that they are. In the meantime though I do pledge to you all to start making a change to eating non-factory farmed meat.
I urge you to watch this film, I really do. And I urge you to think about what you can personally do to make factory farms an embarrassing part of our history, not of our present.